Google acquires FEEDBURNER

Both Google and FeedBurner ve agreed the rumours and said the acqusition has in fact happened .

FeedBurner is a leading provider of feed distribution and management tools. A web feed is a way for online publishers to syndicate their content and deliver it straight to readers. Each day, FeedBurner delivers feeds to millions of users around the world and offers unique and useful tools for publishers to analyze, optimize, and monetize their content. Further, FeedBurner offers a feed advertising platform for advertisers to reach engaged feed readers through targeted in-feed ads and innovative techniques like RSS feed-driven ads.

Google has promised to offer exceptional tools of feedburner to the feed creators,publishers,advertisers .