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Sunday, July 29, 2007

Cisco axes Linksys branding

Cisco CEO John Chambers recently announced at a European roundtable discussion that Linksys products would now sport the Cisco name. Chambers was quoted as saying that "it would all come, over time, into a Cisco brand," and he also noted that the reason the Linksys name was kept alive was because "it was better known in the US than even Cisco was for the consumer." As the firm "goes globally," he concluded, there would be "little advantage" in keeping it around.

Thanks to Darren Murph(Mashble)

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