Google Rises in Rank as Most Improved Brand
We all know that branding is important. Image is everything. And according to a report from Interbrand, Google has been deemed the most improved brand.
According to a survey of global brands, Google has gained the most in value of the past year. Interbrand reports that Google’s brand value has increased 44% in the past year to $17.8bn, bringing it to rank at number 20 on the short list of Best Global Brands. Coca-Cola tops this list for the seventh year in a row, and a few tech companies aren’t far behind, with Microsoft, IBM, GE and Nokia respectively in second, third, fourth and fifth place. Intel isn’t too far either, coming in at number seven. The brands’ value is determined according to how important it is in its sector.
So that means that people really value Google as a brand, and is important to the general public as its own entity. Things like this can’t be taken lightly, especially when it comes to publicly traded companies. The public’s perspective on a company can have an impact directly on its value. There are a great many factors that could have caused its rise, including its numerous acquisitions like YouTube, new developments such as Google Checkout, as well as its furthered integration into mainstream media, specifically its new goals for a print ad distribution network.
According to a survey of global brands, Google has gained the most in value of the past year. Interbrand reports that Google’s brand value has increased 44% in the past year to $17.8bn, bringing it to rank at number 20 on the short list of Best Global Brands. Coca-Cola tops this list for the seventh year in a row, and a few tech companies aren’t far behind, with Microsoft, IBM, GE and Nokia respectively in second, third, fourth and fifth place. Intel isn’t too far either, coming in at number seven. The brands’ value is determined according to how important it is in its sector.
So that means that people really value Google as a brand, and is important to the general public as its own entity. Things like this can’t be taken lightly, especially when it comes to publicly traded companies. The public’s perspective on a company can have an impact directly on its value. There are a great many factors that could have caused its rise, including its numerous acquisitions like YouTube, new developments such as Google Checkout, as well as its furthered integration into mainstream media, specifically its new goals for a print ad distribution network.
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